MY I.D. Welcomes Celia Lee-Bourne To Our Team

In March of 2022, MY I.D. welcomes Celia Lee-Bourne a part of our Board of Directors. 


GroundPoint LLC founder, Celia Lee-Bourne was born and educated in Taiwan.  She moved to Los Angeles where she started learning the principles of business in the precious stone industry.  As her career relocated her to Arizona, she dedicated almost a decade in the financial industry with Bank of America in the retail banking and later with Merrill Lynch as a financial advisor.  

She has donated her time in many organizations including the sister city relationship between Scottsdale, AZ, USA and Haikou, Hainan, China which she served as Chairperson until 2020.  She has also actively involved in connecting and establishing relationship with China and Taiwan for AZ government agencies, such as the Governor’s office, AZ Chamber of

Commerce, Greater Phoenix Economic Council, Economic Development of City of Peoria, and Scottsdale Mayor’s office.

Today she consults with a diverse spectrum of companies in distribution, manufacturing, education, marketing, retail, technology, real estate, as well as government agencies, across the seas in an effort to continue to bridge the markets, increase understanding, and expand opportunities.

Celia is also the vice president of BASIS Global, LLC, the US headquarter of one of the most successful international school brands in China.  Besides Scottsdale Sister Cities Association, she is also a longtime supporter of local charities like Child Crisis Arizona and St. Mary’s Foodbank. 

In her spare time, she enjoys spending time with her husband and their fur-child, a white miniature schnauzer.